The design brief should focus on the desired results, outcomes and the business objectives of the project. It shouldn’t attempt to deal with the aesthetic aspects of design, that’s where we come in. This allows you (the client) to focus on exactly what you want to achieve before the project begins. A good design brief will ensure that you get the best possible end-product that meets your needs, as well as saving you both time and money.
- What does your organisation do?
- What are your objectives?
- Who is the target market?
- What are the specifications?
- What is your budget?
- What copy (text) and pictures are needed?
- Do you have a benchmark in mind?
What does your company / organisation do?
What is your company’s history?
Please include any other relevant business information that is relevant to the scope of the project.
What is the overall goal of the new design project?
What are you trying to communicate and why?
Are you trying to sell more products or get awareness of your product / service?
How do you differ from your competitors?
Are you looking for new branding strategy or are you simply updating your promotional material?
What are your target market’s demographics & psychographics? ie. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach.
Tip* If you have multiple audiences, rank them in terms of importance.
What size is the design going to be?
Where is it going to be printed / used? Example: A website, magazine, business cards, stationery, on a car?
What other information should we know in regards to specifications?
The cost of a project is reflected by the time and resources we required to complete it. Providing a budget allows us to gauge an accurate estimation of what we can create within your means, when we can deliver your product/s.
A design contract and deposit is required before we can commence working on a new project.
What copy needs to be included in the design? Who is providing the copy?
What pictures / photographs / diagrams etc. need to be used? Who is providing this material?
Tip* The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed. We can do this for you if you don’t have this material already.
You can (optionally) provide us with some examples of what you consider to be effective or relevant design, even if it is from your main competitors.
If there are styles that you do not like or wish to see in your project, please let us know.